Work · 14 spec ads · Built for Winston

14 ads built for Comma.
Country by country.

Real product references. Real PDP-verified ship dates (May 30 Morocco, June 7 Argentina, Aug 17 AFC). Six countries. Eight formats. Anonymous fans, never named players. Drafts, not finals. Editor pass before they hit your Slack.

One country at a time. Then twenty more.
14
Spec ads, all scored ≥90
6
Countries covered in round 1
8
Format files used
9
Agent rubrics per ad
01
Argentina La Pulga · Founders Story
Founders Story · Style F
Argentina · La Pulga Glacier.
Country super-fan · Heritage · Pride
Anonymous Argentine fan in three-quarter profile against a raw concrete wall, holding the La Pulga jersey at chest height. "GOATS DON'T NEED NAMES." Ship date: June 7.
02
England AFC EPL Champions · IG Reels Unboxing
UGC · IG Reels Style F
England · Title 14.
Weekend warrior / Arsenal tribe · Tribe signal · Pride
Young Arsenal fan at a marble kitchen counter, mid-reveal of the AFC red jersey. "title 14 in the post today." Lowercase IG-native, no logo (native disguise).
03
Morocco Heritage · Pre-order pill
Offer / Promotion · Style F
Morocco · Before the whistle.
Country super-fan · FOMO · 21 days to kickoff
Single Morocco jersey hung centered on pure off-white. Brick-red pre-order pill anchors bottom center. The only carmine accent in the slate. Ship date: May 30.
04
Italy Il Serpente · Macro callouts
Features / Benefits · Style A
Italy · Il Serpente.
Current athlete · Craft / panel detail · Trust
Extreme macro on the embroidered Biscione snake crest. Four hairline callouts: metallic gold, snake crest, WDL sleeves, Biscione coiled 26. Raking sidelight.
05
Japan Heritage · Stadium tunnel
Headline · Style B
Japan · The walk before the whistle.
Busy professional · Cultural moment · Pride
Inside a stadium tunnel. Japan jersey on a single steel hanger at the pitch threshold. One cool morning shaft of light. Seven words, two lines, no other chrome.
06
32 Nations · Type-only stakes
Statistics · Style A
32 nations. Pre-orders open.
All personas · Stakes / FOMO · FOMO
Pure off-white. No photography. "32" set huge, centered. "NATIONS. PRE-ORDERS OPEN." stacked below. Wordmark sign-off only. The slate's brand anchor.
07
Korea Sonny · Quote card
Testimonials · Style A
Korea · My dad had the 2002 jersey.
Country super-fan · Fan testimonial · Pride
Oversized opening quote mark. "MY DAD HAD / THE 2002 JERSEY. / THIS ONE IS MINE." Sonny jersey hung small lower right. Anonymous Seoul attribution.
08
Mexico · Tifo Quarterly news mockup
News · Style B (native disguise)
Mexico · Why it's selling out.
Deal-hunter · FOMO · Implied editorial
Mock culture-section page in fictional Tifo Quarterly. Serif chrome, off-white newsprint. Editorial framing for a Mexico Heritage piece. Closes June 7.
09
AFC Chrome Tee · Same crest, two weekends
Before & After · Style F
AFC · Same crest. Two weekends.
Weekend warrior · Wear-anywhere lifestyle · Curiosity
Left half: AFC red jersey on a steel hanger in stadium-tunnel light. Right half: AFC chrome tee on a marble café counter with a flat white. Hairline center rule.
10
Argentina vs Brazil · Rivalry split
Us vs Them · Style G
Argentina. Brazil.
Current athlete / rivalry buyer · Country head-to-head · Pride
Two giant country names stacked top and bottom. Two jerseys, cinema rim-light from opposing angles. No tagline, no "vs.", no competitor language. The Clásico distilled.
11
England Saka Tee · Anonymous letter to #7
Handwriting · Style B
England · To #7.
England super-fan · Anonymous fan letter · Pride
Handwritten letter on writing paper at 4-degree tilt, tee flat-laid below. "You were nineteen when you came up." 43-word anonymous letter that never names a player. Wordmark sign-off.
12
Pre-WC Packing · Chaotic tablescape
Bullet Points · Style B
Pre-WC packing. Kickoff checked.
All personas · Shipping rush / supply transparency · FOMO
Overhead chaotic factory packing table. Six folded country jerseys, packing slips, tape gun, boarding pass. Six-row checklist. Only KICKOFF is checked. "BEFORE IT GETS TO YOU."
13
Argentina IG Story · Kit-out moment
UGC · IG Story Style B
Argentina · Kickoff in 3 hours.
Country super-fan · Pre-match terrace · Pride
Vertical 9:16. Anonymous Argentine fan in a bathroom mirror, mid-action pulling on the jersey. Phone in mirror reflection. Lowercase IG sticker: "kickoff in 3 hours."
14
Set Piece FC · Press editorial quote
Press · Style F
Set Piece FC · The off-day version.
Football lifestyle buyer · Press / editorial · Curiosity
Pure off-white. Oversized opening quote. "WHAT MATCHDAY / WEARS ON / THE OFF-DAYS." Set Piece tee tiny lower left. Attribution: The Terrace, Issue 04 (fictional).
How every ad got here

Every ad in this batch traces to a source. Voice diversity audited at the slate level. Agent 10 creative grader gates everything before it ships.

No fabricated stats. No invented ship dates. No player names where likeness is the issue. The 14 ads above are the round 1 spec output of the same pipeline that runs every ad we ship for the recommended tier, just compressed into 48 hours instead of a month.

01

Concept slate

14 country-persona-angle rows. Format diversity. Quota check (UGC × 2, macro, type-only, outdoor, chaotic).

02

Variant selection

One Style chosen per format file, anchored to the most distinct treatment vs adjacent slots.

03

Copy refinement

Nine rubrics: persona, angle, emotion, copy excellence, format, brand, Kahneman, conversion, reviewer. Every slot ≥90.

04

Agent 10 grader

Post-render gate. Off-brand, fabricated, or rubric-failing ads get the red flag and never ship.

See the staircase.

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