Work · 30 spec ads · Built for Winston

30 ads built for Comma.
Country by country.

Real product references. Real PDP-verified ship dates (May 30 Morocco, June 7 Argentina, Aug 17 AFC). Thirteen countries. Fifteen formats. Anonymous fans, never named players. Drafts, not finals. Editor pass before they hit your Slack.

Day-one slate. Thirty more to come.
30
Spec ads, all scored ≥90
13
Countries covered
15
Format files used
9
Agent rubrics per ad
01
Argentina La Pulga · Founders Story
Founders Story · Style F
Argentina · La Pulga Glacier.
Country super-fan · Heritage · Pride
Anonymous Argentine fan in three-quarter profile against a raw concrete wall, holding the La Pulga jersey at chest height. "GOATS DON'T NEED NAMES." Ship date: June 7.
02
England AFC EPL Champions · IG Reels Unboxing
UGC · IG Reels Style F
England · Title 14.
Weekend warrior / Arsenal tribe · Tribe signal · Pride
Young Arsenal fan at a marble kitchen counter, mid-reveal of the AFC red jersey. "title 14 in the post today." Lowercase IG-native, no logo (native disguise).
03
Morocco Heritage · Pre-order pill
Offer / Promotion · Style F
Morocco · Before the whistle.
Country super-fan · FOMO · 21 days to kickoff
Single Morocco jersey hung centered on pure off-white. Brick-red pre-order pill anchors bottom center. The only carmine accent in the slate. Ship date: May 30.
04
Italy Il Serpente · Macro callouts
Features / Benefits · Style A
Italy · Il Serpente.
Current athlete · Craft / panel detail · Trust
Extreme macro on the embroidered Biscione snake crest. Four hairline callouts: metallic gold, snake crest, WDL sleeves, Biscione coiled 26. Raking sidelight.
05
Japan Heritage · Stadium tunnel
Headline · Style B
Japan · The walk before the whistle.
Busy professional · Cultural moment · Pride
Inside a stadium tunnel. Japan jersey on a single steel hanger at the pitch threshold. One cool morning shaft of light. Seven words, two lines, no other chrome.
06
32 Nations · Type-only stakes
Statistics · Style A
32 nations. Pre-orders open.
All personas · Stakes / FOMO · FOMO
Pure off-white. No photography. "32" set huge, centered. "NATIONS. PRE-ORDERS OPEN." stacked below. Wordmark sign-off only. The slate's brand anchor.
07
Korea Sonny · Quote card
Testimonials · Style A
Korea · My dad had the 2002 jersey.
Country super-fan · Fan testimonial · Pride
Oversized opening quote mark. "MY DAD HAD / THE 2002 JERSEY. / THIS ONE IS MINE." Sonny jersey hung small lower right. Anonymous Seoul attribution.
08
Mexico · Tifo Quarterly news mockup
News · Style B (native disguise)
Mexico · Why it's selling out.
Deal-hunter · FOMO · Implied editorial
Mock culture-section page in fictional Tifo Quarterly. Serif chrome, off-white newsprint. Editorial framing for a Mexico Heritage piece. Closes June 7.
09
AFC Chrome Tee · Same crest, two weekends
Before & After · Style F
AFC · Same crest. Two weekends.
Weekend warrior · Wear-anywhere lifestyle · Curiosity
Left half: AFC red jersey on a steel hanger in stadium-tunnel light. Right half: AFC chrome tee on a marble café counter with a flat white. Hairline center rule.
10
Argentina vs Brazil · Rivalry split
Us vs Them · Style G
Argentina. Brazil.
Current athlete / rivalry buyer · Country head-to-head · Pride
Two giant country names stacked top and bottom. Two jerseys, cinema rim-light from opposing angles. No tagline, no "vs.", no competitor language. The Clásico distilled.
11
England Saka Tee · Anonymous letter to #7
Handwriting · Style B
England · To #7.
England super-fan · Anonymous fan letter · Pride
Handwritten letter on writing paper at 4-degree tilt, tee flat-laid below. "You were nineteen when you came up." 43-word anonymous letter that never names a player. Wordmark sign-off.
12
Pre-WC Packing · Chaotic tablescape
Bullet Points · Style B
Pre-WC packing. Kickoff checked.
All personas · Shipping rush / supply transparency · FOMO
Overhead chaotic factory packing table. Six folded country jerseys, packing slips, tape gun, boarding pass. Six-row checklist. Only KICKOFF is checked. "BEFORE IT GETS TO YOU."
13
Argentina IG Story · Kit-out moment
UGC · IG Story Style B
Argentina · Kickoff in 3 hours.
Country super-fan · Pre-match terrace · Pride
Vertical 9:16. Anonymous Argentine fan in a bathroom mirror, mid-action pulling on the jersey. Phone in mirror reflection. Lowercase IG sticker: "kickoff in 3 hours."
14
Set Piece FC · Press editorial quote
Press · Style F
Set Piece FC · The off-day version.
Football lifestyle buyer · Press / editorial · Curiosity
Pure off-white. Oversized opening quote. "WHAT MATCHDAY / WEARS ON / THE OFF-DAYS." Set Piece tee tiny lower left. Attribution: The Terrace, Issue 04 (fictional).
15
Brazil Heritage · Five Stars Still Hungry
Headline · Style D
Brazil · Five stars. Still hungry.
Country super-fan · Heritage · Pride
Brazil heritage jersey centered on off-white. Five solid black squares in a row above (the five stars rendered in chrome mono, not gold). "FIVE STARS. STILL HUNGRY." Ship date: June 5.
16
Portugal The Siu · The Torch Goes
Founders Story · Style B
Portugal · The torch goes.
Country super-fan · Generational hand-off · Pride
Two anonymous hands on opposite sides of a concrete table. The older hand extends the Portugal Siu Away jersey to the younger hand. Hands only, no faces. Single cool north light. Ship date: June 10.
17
Barcelona · El campeón duerme aquí
Headline · Style F
Barcelona · El campeón duerme aquí.
Busy professional · Cultural moment · Pride
Spanish balcony at cool dusk. Barcelona jersey draped over a wrought-iron railing. Monochrome rooftops in soft focus behind. "EL CAMPEÓN DUERME AQUÍ." Ship date: June 12.
18
Saudi Arabia · Slack restock alert
Social Proof · Style D
Saudi Arabia · 47 units in. Going fast.
Deal-hunter · Scarcity · FOMO
Slack dark-mode screenshot. #inventory-alerts. "Sarah (Ops)" posts the restock update with reaction emojis. Saudi Arabia jersey thumbnail in the thread. Non-round numbers (47 units, 1,200 sold in 11 days) read as real ops data.
19
Sweden · The night before
Before & After · Style A
Sweden · The night before.
Weekend warrior · Tribe signal / off-pitch · Curiosity
Single off-white marble counter. Sweden heritage jersey on a hanger left of the seam. French press, open book, ceramic mug right of the seam. One Nordic morning light. "THE NIGHT BEFORE." Ship date: June 8.
20
Turkey · Anatolia. On the pitch.
Headline · Style A
Turkey · Anatolia. On the pitch.
Country super-fan · Cultural moment · Pride
Stadium balcony at cool dawn. Istanbul rooftops in soft focus, Bosphorus glints in the distance. Turkey jersey on a hanger in the foreground. Pure monochrome treatment of the rooftops. "ANATOLIA. ON THE PITCH."
21
Uruguay Heritage · Craft spec stack
Features / Benefits · Style C
Uruguay · Heritage. Craft.
Current athlete · Craft / panel detail · Trust
Mid-distance product photo. Uruguay heritage jersey from the shoulder down, raking left-side light on the embroidery. Vertical spec stack on the right: piqué panel, sun crest, ghost-embroidered 1950, heritage collar form. The 1950 reference locks it to Uruguay.
22
All countries · This is NOT a template
Negative Marketing · Style A
This is not a template.
All personas · Anti-recycled-design positioning · Curiosity
Pure off-white type-only. "NOT" is 2x the scale of the surrounding setup phrase. "EVERY COUNTRY GETS ITS OWN CREST, COLLAR, AND CONSTRUCTION. ZERO RECYCLED." The slate's anti-fast-fashion positioning piece.
23
Argentina Glacier · Shipping tweet
Social Proof · Style F (X/Twitter)
Argentina · Comma actually delivers.
Deal-hunter · Shipping proof · FOMO
Twitter/X dark-mode screenshot of an anonymous fan post about getting the Argentina Glacier in 6 days. 14.2K likes, 2,108 retweets, a reply chain affirming it. Spec-round illustrative (replace with a real customer screenshot pre-paid).
24
AFC Heritage · Craft callouts
Bullet Points · Style A
AFC · Heritage. 2026.
Current athlete · Craft / panel detail · Trust
Clean off-white. AFC 2026 Heritage jersey on a hanger center-right. Four sharp-square bullets on the left: embroidered cannon, heritage collar, WDL on sleeves, off-white panel. No CTA, jersey carries the brand.
25
Korea · Halmeoni sticky note
Handwriting · Style A
Korea · Halmeoni's TV is on.
Country super-fan · Diaspora identity · Pride
Off-white fridge door. Small off-white post-it stuck slightly tilted with imperfect black ballpoint handwriting: "Halmeoni's TV is on. Kickoff in 2 hours. Don't forget the kit." Korea heritage jersey hanging from a clip beside it. Comma wordmark sign-off.
26
Italy · Dad wore 1982. I wear this.
Testimonials · Style B
Italy · Dad wore 1982. I wear this.
Football lifestyle · Tribe signal / generational · Pride
Anonymous Italian fan in 3/4 portrait against a cool stucco wall, Il Serpente jersey partially visible. "DAD WORE 1982. / I WEAR THIS." Attribution: anonymous, Milan, lifelong Azzurri fan. 1982 = Italy's last WC win, uniquely Italian.
27
Five countries. One week.
Offer / Promotion · Style A
Five countries. One week.
All personas · Inventory countdown · FOMO
Off-white field. Five jerseys laid out left-to-right (France Liberty, Brazil, Morocco, Italy, Argentina). Non-round count above each (143, 98, 78, 61, 44). "Pre-orders remaining before the May 30 cutoff." Numbers read as real ops data.
28
Egypt · Fourth Stand op-ed
News · Style D (op-ed mockup)
Egypt · Pre-order curve breaking restock.
Deal-hunter · Cultural moment · FOMO
Mock op-ed in fictional "Fourth Stand" magazine. Serif chrome, off-white newsprint. Distinct from slot 08's Tifo Quarterly via a square FS roundel vs Tifo's round. Headline references Egypt's pre-order curve and the June 7 cutoff.
29
Spain · Two ways. One country.
Us vs Them · Style A (property table)
Spain · Two ways. One country.
Weekend warrior · Matchday vs off-pitch · Curiosity
Clean two-column property table. Left: Spain Los Toros jersey ("MATCHDAY KIT"). Right: Spain longsleeve polo ("STADIUM TEE"). Three rows: FOR (pitch / after pitch), FIT (regular / relaxed), ENERGY (victory roar / post-match bar).
30
Portugal · The last dance
Press · Style A (editorial cover)
Portugal · The last dance.
Country super-fan · Generational tribute · Pride
Mock magazine cover in fictional "Boot Room." Portugal Last Dance jersey hung against a cool stucco wall. Serif Display cover line: "THE LAST DANCE." Issue 14, May 2026. "Portugal. One more time."
How every ad got here

Every ad in this batch traces to a source. Voice diversity audited at the slate level. Agent 10 creative grader gates everything before it ships.

No fabricated stats. No invented ship dates. No player names where likeness is the issue. The 30 ads above are the day-one spec output of the same pipeline that runs every ad we ship for the recommended tier, just compressed into 48 hours instead of a month.

01

Concept slate

30 country-persona-angle rows. Format diversity. Quota check (UGC × 2, macro, type-only, outdoor, chaotic).

02

Variant selection

One Style chosen per format file, anchored to the most distinct treatment vs adjacent slots.

03

Copy refinement

Nine rubrics: persona, angle, emotion, copy excellence, format, brand, Kahneman, conversion, reviewer. Every slot ≥90.

04

Agent 10 grader

Post-render gate. Off-brand, fabricated, or rubric-failing ads get the red flag and never ship.

See the staircase.

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